A report from the survey CPA firm best lead generation practices that had 150 firms as the respondents in 2013- 2014 confirmed that the most successful marketing automation agency, is the one that has content marketing strategy, and lead generation strategy. They went on and said what distinguishes a marketing director from the managers is the fact that they believed in firms being marketed.
Based on the survey, they noticed that referrals as well as web content was the most effective method and was not costly adding an advantage to the business. Allan Vitberg principal of VittbergLLC continued by saying that there was still many firms that had not figured out the strength of the website, and this was a major disappointment.
On April 18th 2016 the managing director (Isaac M. O’Bannon) of CPA Practice Advisor decided to write an article based on the 11 Steps for a More Effective Accounting Firm Website. His intentions was to help in changing the accountant’s opinion on the role of a website to their firms. Below are the steps on an effective accounting firm website.
1. Brand clarification
It is very important to clarify your brand. Let your audience fully understand your brand. Explain to the audience what makes you have a competitive edge, in case you have a logo display it so that it can be memorable in people’s mind. Your website must have a catchy title, one that one can’t easily forget.
2. Fresh content
You need to know your audience get bored easily hence is very important to always give them new stuff. It should be interesting as well attractive. This can make your content go viral, leading to the beginning of your success. It does not necessarily need to be a news based website.
3. Useful website
Give the audience what they want. Giving them your bio information and how they can contact you is useful but no one will be interested, but if you give them offers, loans that are very affordable, you will find them now interested at looking at your contacts.
4. Language clarification
Never assume. Assumption can be your biggest enemy, as much as your audience want to invest in you, you need to realize they didn’t go to accounting school. Let your language be simple and comprehensive, one that a layman can understand. It is very frustrating when one is reading your website and there are acronyms that have not been written in full.
5. Proofread your work
Remember you are not there physically to defend and market yourself; your content is meant to do that for you. Read it carefully and check and correct any mistakes. Your website is your first impression, make your audience want more. Many spelling mistakes may tend to give an impression that you are not serious, and who wants such a person?
6. Never get tired of trying
With the website, you need to try even if is not as effective as you thought. Go back to the drawing board and reconsider your strategy. One way or the other, there is always a breakthrough eventually.
7. Add contact info
Always make it easy for the audience to contact you by putting your contacts on the website.
8. Promote what you are good at
It is good to always look at your business and analyze it and figure out what makes it special. When you figure out, try to bring it out very well in your website.
9. Advertise yourself to your current clients
Let them understand why they are with you and not anyone else. Let them access documents via cloud service.
10. Be findable
This are Isaac’s words to explain when one searches for a certain keyword be the first to appear. Reasons being, the first ten search results are usually visited by most visitors.
11. Share your website address with your friend as well as family
This way you can get some new audience who will eventually be your potential prospects.
Market your business via online and join the best accounting firms.